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The Modern Auto Repair Marketing Framework

By Melissa 'Birdie' Patterson
Marketing

A clear way to understand what works, why it works, and where effort belongs

I recently had a conversation with a marketing coach who has been around this industry a lo...

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Keeping Your Best People

By Melissa 'Birdie' Patterson
Servicing Tips

Neuroinclusivity in the Bays

You’ve got a tech who can diagnose a drivability issue faster than anyone on your crew,

...

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Delegate or Burnout

By Melissa 'Birdie' Patterson
Servicing Tips

Why Letting Go is the Real Power Move

Let’s be honest. 

If you're an independent sho...

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Get Found First

By Melissa 'Birdie' Patterson
Marketing

Real-World Tips to Boost Your Shop’s Google Business Profile

Let’s start with a quick gut-check:<...

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Generational Shift: Understanding Marketing Needs from Boomers to Gen Alpha

By Melissa 'Birdie' Patterson
Marketing

Adapting Your Marketing Strategy for Every Generation

 

The marketing landscape is constantly shaped by each ge...

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Why Online Customer Reviews Matter

By Melissa 'Birdie' Patterson
Marketing

Why it is Important to Ask Customers to Rate Your Auto Repair Shop Online

The impact of a customer review in today's digit...

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