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Colleagues, Collaborators & Mentors
Educational Seminars Institute
Maylan Newton
Author, Public Speaker & Business Coach
Maylan brings his knowledge, expertise and experience to every seminar he produces and presents, as well as every business he coaches and consults with. This knowledge base is pulled from real world experiences as an ASE Master Technician, Service Writer, Service Manager, General Manager, Coach and Consultant, and as a Temp Service Writer in hundreds of Automotive Repair Facilities across the country. As a preferred Instructor for organizations like ASCCA, ASA, ATRA, BIMRS Group, CARS and the Show Power Training expo’s, he understands today’s issues within the Automotive Industry. And through his accomplishments and accolades, he has earned the reputation for being the #1 Authority in Professional Sales and Business Management with many industry professionals.
As Maylan shares his experiences, winning formulas and philosophies for business prosperity, his unique sense in approaching workplace attitudes and procedures further contributes to his success as an educator, coach and consultant to the industry. Maylan conducts trainings year-round, addressing common problems faced in daily business practices, while providing solutions designed to bring about positive change. He has the ability to stimulate and motivate his audience’s focus towards the drive and direction needed in meeting business goals, while achieving personal and financial success.
Maylan@ESiSeminars.com
Altus Business Solutions
Jeffrey Nott
Author, Public Speaker & Business Co-Pilot
Jeff Nott brings over 40 years of experience as a service station owner, automotive software specialist in both Mitchell and Alldata, as well as a long history as a successful business coach. He is a leader on multiple automotive and non-profit boards of directors.
He is a frequently requested speaker throughout the Unites States, known for his both informative and entertaining style of presentation. He has addressed many hundreds of conference and workshop participants. Attendees find keys to success in a format that allows them to address important business needs, one week at a time (outlined in his first business book 1 Week 1 Thing), while simultaneously running an increasingly successful business.
Jeff has been in well over 10,000 automotive shops of all types, sizes and services, which affords him a deep well of business operations perspective.
He also has extensive experience in payroll, HR and business insurance, from running his own businesses, as well as close relationships with professionals in those industries.
Jeff holds an AAM degree with the Automotive Management Institute, was an ASE Master Technician, Service Writer and Parts Specialist, is an IBCI Certified Business Coach and is a licensed agent in Life, Health, Property and Casualty insurance in California.
However, one of his proudest achievements was seeing his older daughter compete in two events in the 2008 Olympics in Beijing. There were many keys to success learned along the way that Jeff brings to his coaching and training.
Jeffrey@Altus.Coach
Coach Thom Marketing
THOM TSCHETTER
Coach, Marketing Master, Public Speaker
Marketing Coach, Thom Tschetter, solves sales and marketing problems.
Thom’s fascination with sales and marketing began with door-to-door sales during high school and college. Thom recalled with a smile, “After two years of playing college football, my lack of size, speed, and skills brought my playing days to an end.” No football meant no scholarship, so he paused his education for a stint in the military. The GI Bill and various sales jobs provided the money and flexibility he needed to complete his degree in Economics and Marketing.
In 1981, Thom opened The Transmission Factory in Marysville, Washington. He quipped, “This was an unlikely career choice because I had no mechanical skills or knowledge. I didn’t know the difference between a (- +) negative and positive screwdriver or which end to hold on to, but I knew how to sell. I just needed to learn how to speak car.” In 1996, The Transmission Factory was selected as The Blue Chip Enterprise Number One Small Business in Washington State and in their National Top 10.
In August 1992, the Automatic Transmission Rebuilders Association (ATRA) asked Thom to teach Sales, Marketing, and Management Seminars that mirrored his company’s practices and to write a business column in GEARS Magazine. While still the CEO of The Transmission Factory, Thom began presenting seminars throughout North America and still writes his GEARS Magazine column called Up Your Business.
Since selling his company in 2005, Thom has enjoyed, what he calls his encore career, helping thousands of repair shops achieve greater success. ATRA surprised Thom with a Lifetime Achievement Award at its 2022 International Powertrain Expo.
Thom paid the price of making marketing mistakes and blunders in his own shops, so you don’t have to. Don’t waste another dime on advertising that doesn’t work. With Coach Thom Marketing, you don’t buy advertising, you invest in results.
With over 40 years of field-testing and experimentation, Thom has developed and copyrighted the FIMS – Fully Integrated Marketing System © to address the auto repair industry’s marketing dilemma. “How do we market something people don’t want, even when they need it, to a market that doesn’t trust us?”
CoachThom@Gmail.com
Graphic Home
Carl Borsani
Website Developer, Graphic Designer, SEO & SEM Expert, Public Speaker
Carl began his marketing career in 1988. Since then, he’s worked with several marketing and advertising agencies where he advanced into leadership positions. Through that experience, he gained a unique understanding of the marketing business from the perspective of both a creative director and a marketing specialist, working directly with clients.
Carl’s career began before the official launch of the internet. Early on, he recognized the importance of a strong web presence for driving customers to a business.
Carl has mastered internet tools and understands how to leverage those tools for optimum website performance. He’s worked with automotive repair shops for over 10 years and is the primary Website, SEO, and Search Engine Marketing resource for members of the Automatic Transmission Rebuilders Association (ATRA).
Years of research and development led Carl to the “KISS”, Keep It So Simple, concept of website design. This concept is the perfect approach for automotive repair shops. It focuses on only what’s important to customers who are looking for auto repair services using Google or other search platforms.
The easier you make it, the more likely they’ll call!
Carl@GraphicHome.com