Plan your marketing like you run your shop, with clarity, consistency, and confidence. Build your 12-month marketing plan with Bird’s iSocial.

Marketing That Builds Trust - and Keeps Working After You Clock Out

Stop chasing algorithms and start connecting with real customers. Our 12-month marketing plans are built around your shop’s rhythm; seasons, services, and goals - to keep you consistent without overwhelm. From strategy to content flow, we help you stay visible, trusted, and chosen first, online and in the bay.

Stop guessing. Start growing with a plan that actually fits your shop.

Your shop already runs on systems - your bays, your workflow, your service process. Your marketing should too. This 12-month marketing plan provides you with the structure, clarity, and tools to stay visible and consistent without losing time in day-to-day activities.

What’s Included

  • Strategy Audit – We start by finding what’s working, what’s missing, and where your best opportunities are hiding.
  • Identify Your Differentiators – Every shop has a story. We help you define yours so you stand out online.
  • 12-Month Content Calendar – Custom-built around your seasons, services, and goals, so you can plan ahead with ease.
  • Tools to Keep It Moving – Templates, reminders, and simple checklists so the plan doesn’t collect dust.
  • Bonus – Clarity and confidence, with a roadmap you can actually follow.

Why It Works

When you plan your year in advance, you stop reacting and start leading. You’ll see what to post, when to post, and how to turn daily shop moments into consistent, trustworthy visibility. You’ll also save time, money, and stress - and finally feel in control of your marketing.

Who It’s For

This is perfect for shops that:

  • Know they need a plan, but don’t know where to start.

  • Want a clear, simple roadmap instead of another social “to-do list.”

  • Are ready to make their marketing match the quality of their work.

Delivery

  • Four virtual sessions

  • A fully written plan

  • Custom timeline and strategy designed around your team

The Result

You’ll walk away with a clear, practical 12-month plan that:

  • Builds trust before customers call
  • Keeps your brand consistent year-round
  • Turns marketing from a stress point into a system

Stop chasing algorithms and start connecting with real customers. 

Ready to Build Your Plan?

Get started with your Shop Talk - we’ll look at your visibility, your goals, and build a plan that works.