How many of you feel like your marketing is a blind leap of faith rather than a strategy executed with confidence? Ideally, marketing campaigns will feel like a strategy involving a combined leap of faith, calculated? We are talking about new strategies of breaking down your target audience to capture the attention of your ideal customers while using new techniques to capture their attention during their customer journey. How do you use customer segmentation to your advantage? We will talk about this very thing in this blog.

Why Customer Segmentation and Targeting is Important

In today’s age, 70% of customer loyalty is based on how they feel they are being treated and how they feel about you. Catching the interest of a potential customer comes through a deep look into audience behavior.

What is Customer Segmentation?

It is a term describing the process of grouping customers by characteristics such as demographics, industry, age, and location. This customer breakdown gives an idea of how to best market to each group effectively. Suppose you are exploring new ways to reach your target audience. In that case, customer segmentation is an effective way to tackle your marketing strategy by dividing your ideal customer into small groups, helping you reach that market.

Suppose you are a Business to Business, B2B marketer. In that case, you may define your customers by location, number of employees, industry, or buyer behavior. But if your target audience is Small to Medium Business marketing, you will want to highlight your most popular products and services. It is no coincidence that random ads pop up on your news feeds, Pandora, or Spotify accounts that are eerily poignant. It is not a coincidence that these ads pop up; the company’s customer segmentation strategy is in play. Customer targeting works to give a business informed decisions such as how and where to target their customer outreach through catching their attention.

For example, targeting drivers may want to take out an ad on the back of a public transit bus. When you think about it, this is what your ideal customer will be looking at while driving the city streets. 

Let’s discuss some Customer Targeting Strategies to help you segment and market to them. By defining your target audience, you can create content that resonates with a specific group of customers—messages and communication matters.

Research popular keywords. By identifying specific keywords your audience uses, you can use a keyword tracking tool to help come up with words and phrases that carry a buzz.

Communicate effectively with your audience.

When you track behaviors in your ideal customer base, you can effectively use specific hashtags and keywords to communicate in a way that connects with them. Matching communication styles shows your knowledge and that you want to connect with them on their level.

Go beyond regular content to target specifics.

Graphics and branding help you catch the attention of your potential customers, proving your credibility.

Similar to the last point, targeting can help you create content that resonates with a specific group of customers. Communication matters, and what you use to help you communicate those messages also matters. Age, location, and gender also help you segment your ideal customers.

Consider partnering with influencers.

Influencers are a worthwhile investment. By partnering with influencers, and micro-influencers, you can gain exposure for your business.

By targeting your ideal fan base, you continue to grow your relationship with your customers and further develop brand loyalty. If you are looking for help with your business. Don’t hesitate to reach out to Bird’s iSocial today; we are here to help!